Sunday, November 6, 2011

Case Study 001: Annie's Donuts

Site Name: Annie's Donuts
Location:  3449 NE 72nd Ave 
                 Portland, OR 97253

Field Recording: Annie's Donuts by Mog Bog

Annie's is what we think of when we think of doughnut shops. It is a simple shop that operates on the assumption that there will always be a need for doughnuts in the Roseway neighborhood. And so far, they appear to be correct.

Figure 1. Site Exterior

Note the classic road sign and painted window lettering. This is a prototypical doughnut shop. The staff are friendly and the clientele local. Personally, we love this place. It is exactly what we want when we go for a fritter in the morning. That said, the morning is the only time you could get one, since this place isn't Voodoo: they close at 1pm most days.

Figure 2. Site Interior


Lorna opted for a chocolate-frosted cake doughnut with coconut flakes. She reported a good overall flavor, both in the cake and frosting. The coconut is a good touch, but does not add a lot to the overall taste.

Figure 3. Lorna's Sample

Figure 4. Behold as Lorna Destroys the Evidence

Josh sampled the berry fritter. The berry flavor is a nice departure form your typical apple fritter. The doughnut is greasy, heavy, and thick on glaze. Some doughnuts are light and fluffy, just asking you to down a half a dozen. Not these babies. These fritters are a meal. This is what you eat when you wake up from a late night and need something to burn through the morning.

Figure 5. Josh's Sample

In summary, Annie's is a classic. There are no surprises and no disappointments. If you want a heavy-duty, American doughnut on your way to work or to deal soak up a mean hangover, go to Annie's.




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